Currently, I am reading a book by Prof. C. K. Prahalad and Prof. N. S. Krishnan on the subject, driving co-created value through global networks.
This book is about N=1, one customer at a time with R=G global resources.
"Is Apple iPod" a hardware or software or service? epitomizes this model.
With this, they argue, apple has created value experience for its customers a combination of hardware, software and service.
The central point is
"even if a company is dealing with a hundred million customers, each individual in the company must focus on one customer co created experience at a time"
Few aspects that they cover in this book are dynamic reconfiguration of talent, dynamic and flexible business processes and importance of analytics
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